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Product Manager Interview Questions

1

You're the PM for the Facebook Like feature. Like acceptance is down 5%, why could that be?

Open-ended

2

If the parents of young children have Facebook accounts, what impact does this have on the young children�s Facebook accounts?

Open-ended

3

How would you determine whether a feature is good or not on Facebook?

Open-ended

4

How would you use Facebook to drive up Instagram app downloads?

Open-ended

5

Design a travel product for Facebook

Open-ended

6

Design a brokerage or investing app for Facebook.

Open-ended

7

How would you determine whether a feature is good or not on Facebook?

Open-ended

8

How do you measure DAU of Facebook Messenger? ?If we see that Messenger DAU increases but percentage of usage decreases, what is your hypothesis and how do you investigate?

Open-ended

9

On Facebook we encourage users to mark life events, like their wedding. How would you set a goal for Life Events on Facebook?

Open-ended

10

How would you set a goal for Facebook Marketplace related to businesses?

Open-ended

11

Your team has designed a new Facebook composer. How would you test it?

Open-ended

12

What teams are you interested in at Facebook?

Open-ended

13

How would you measure the health of Mentions, Facebook�s app for celebrities? How can FB determine if it�s worth it to keep using it? If a celebrity starts to use Mentions and begins interacting with their fans more, what part of the increase can be attributed to a celebrity using Mentions, and what part is just a celebrity wanting to get more involved in fan engagement?

Open-ended

14

Facebook sees that likes are up 10% year over year, why could this be?

Open-ended

15

You're the PM for Facebook Reactions. What metric would you select to measure success?

Open-ended

16

You're the PM for Facebook Marketplace. What metric would you select to measure success?

Open-ended

17

You're the PM for the Facebook share feature. What metric would you select to measure success?

Open-ended

18

Set the goal for Admins of Facebook Groups. How would you measure success?

Open-ended

19

You're the PM for Facebook Lite. What metric would you select to measure success? copy

Open-ended

20

As PM of Facebook Events, what goals would you set for your team for the next 6 months? What about 12 months?

Open-ended

21

What goals would you set if you were the PM for Facebook's fundraiser feature?

Open-ended

22

How do you recommend a Facebook user a restaurant that they might like?

Open-ended

23

How would you measure the impact of parents joining Facebook on teenagers who are existing users?

Open-ended

24

What do you think the distribution of time spent per day on Facebook looks like?

Open-ended

25

Evaluate the opportunity size for Facebook Portal

Open-ended

26

User clicks on events in the Facebook search feature has increased week over week, why?

Open-ended

27

Imagine we launch a new feature and it causes Facebook revenue in the US to increase but revenue in Thailand to decease. What would you investigate?

Open-ended

28

If Facebook doesn't have many content reviewers now and you have to measure the impact of fake news within one day, what would you look at?

Open-ended

29

Is Facebook Lunch Merchandise shopping a good decision? why should Facebook have merchandise shopping?

Open-ended

30

If 70% of Facebook users on iOS use Instagram, but only 35% of Facebook users on Android use Instagram, what you investigate to understand the discrepancy?

Open-ended

31

How would you define "meaningful social interaction" on Facebook? What would you measure?

Open-ended

32

How can Facebook figure out when users falsify their attended schools?

Open-ended

33

What do you think the distribution of time spent per day on Facebook looks like?

Open-ended

34

How would you design a new music experience for Facebook?

Open-ended

35

Design a travel product for Facebook

Open-ended

36

You're a PM at Facebook. Design a product to increase engagement in a local community.

Open-ended

37

How would you measure the value of Messenger brought to Facebook?

Open-ended

38

Design Facebook Dating

Open-ended

39

How would you improve Facebook Reactions?

Open-ended

40

Build an education product for Facebook to be used by college students.

Open-ended

41

Design a product to help Facebook users buy and sell antiques

Open-ended

42

Design any product you'd like product for a library. It does not have to be related to Facebook.

Open-ended

43

Design a babysitter service in Facebook

Open-ended

44

What Facebook products can be improved by location information and how?

Open-ended

45

As a PM for Facebook what product would you build to make people safe?

Open-ended

46

How do you increase the number of people who use the Facebook event functionality?

Open-ended

47

Build a feature for lending physical objects on Facebook.

Open-ended

48

Create a smartwatch for Facebook

Open-ended

49

Design a product to help people find a mentor on Facebook

Open-ended

50

Design a product to encourage people to donate bloods, organs or bone marrow on Facebook

Open-ended

51

Design a product to help Facebook users find volunteer opportunities

Open-ended

52

You're a PM at Facebook. Design a product to increase engagement in a local community.

Open-ended

53

Imagine Facebook is building a watch. Which vertical should be the focus for Facebook Watch? Why?

Open-ended

54

Facebook wants to grow the usage and quality of content creators on the platform. How would you accomplish this objective?

Open-ended

55

You are the PM of Facebook Marketplace. You have been presented a proposal that would require sellers to provide government IDs before they can post. How would you go about making a decision if you should implement this feature or not?

Open-ended

56

Design Facebook Messenger.

Open-ended

57

At the top of newsfeed, users can see one of the three features: memory, friendship, and anniversary. How do you evaluate memory page performance? If the click-through-rate is 20%, is this okay?

Open-ended

58

You're the PM for Facebook Crisis Response and you're asked to create an Amber Alert message for your area. How do you prioritize it on the newsfeed vs ads?

Open-ended

59

Tell me about a project you were managing where a dispute between stakeholders threatened the success of the project, and what did you do?

Behavioral

60

Tell me about a time when an internal team was not meeting your standards and how you were able to coach them to improve/up their standards? How did you go about it?

Behavioral

61

Tell me about a time when you took on something significant outside your area of responsibility. Why was it important? What was the outcome?

Behavioral

62

Give an example of when you saw a peer struggling and decided to step in and help. What was the situation and what actions did you take? What was the outcome?

Behavioral

63

Tell me about a time you built trust with an upset external stakeholder

Behavioral

64

Tell me about a time you had to deal with stakeholders that monopolized your time

Behavioral

65

Tell me about a time when you had to communicate a major project change to your group? How did you go about it, how did your team respond?

Behavioral

66

Tell me about a time you disagreed with your team / manager and how you handled the situation

Behavioral

67

Tell me about a time you received difficult feedback you received from a manager

Behavioral

68

Most of us at one time or another have felt frustrated or impatient when dealing with a customer and or key stakeholder. Can you tell us about a time when you felt this way and how you dealt with it? When do you think it�s appropriate to push back or say no to an unreasonable customer request?

Behavioral

69

Tell me about a project you worked on where goals were ambiguous and changing

Behavioral

70

Tell me about a time you struggled to work with one of your colleagues

Behavioral

71

Tell me about a time when you failed to meet a deadline. Describe the course of events and how you handled it.

Behavioral

72

Tell me about a time you struggled to deliver on a new program and or product

Behavioral

73

You are an Airbnb PM, what metric would you use to measure performance of the app, why?

Open-ended

74

What does belonging mean to you? What is your understanding of Airbnb culture?

Open-ended

75

How would you improve the search functionality of Airbnb?

Open-ended

76

How would you improve Airbnb's website?

Open-ended

77

What is your view on Airbnb China?

Open-ended

78

If Airbnb disappeared one day, what do you think should be written on Airbnb's tomb?

Open-ended

79

What do you think the biggest challenge is in working for Airbnb?

Open-ended

80

How would you act as an Airbnb host?

Open-ended

81

How do your characteristics conform with Airbnb's culture?

Open-ended

82

What is your view on Airbnb's future in 5 years? How do you think Airbnb has been working on that direction in the past five years?

Open-ended

83

What are you concerns about working at Airbnb?

Open-ended

84

Describe Airbnb to a person back in 2003.

Open-ended

85

How would you improve Airbnb's website?

Open-ended

86

What do you think the biggest challenge is in working for Airbnb?

Open-ended

87

Among all the features of Airbnb, what do you want to improve? And which feature would you remove from the Airbnb experience?

Open-ended

88

Airbnb wants to get into furniture space. Should they do it?

Open-ended

89

Design a payment collection experience that doesn't degrade trust in the Airbnb community

Open-ended

90

Design Airbnb search

Open-ended

91

How can Airbnb improve Open Homes, a product that is catered to providing free shelter for refugees?

Open-ended

92

How does Airbnb's pricing system work? Who does it benefit?

Open-ended

93

How would you change the perception of hotels on Airbnb's platform?

Open-ended

94

If you are the CEO of Airbnb, how would you decide between expanding to football cities versus capitals of new countries?

Open-ended

95

Improve Airbnb's recommendation algorithm to guests.

Open-ended

96

Should Airbnb make it a requirement for all hosts to use professional pictures for their listings?

Open-ended

97

What should Airbnb's key north star metrics be?

Open-ended

98

You're the PM for Coinbase and DAU is down by 10%, what do you do to find out why?

Open-ended

99

You're the PM of the Coinbase consumer app and you need to add new tokens. Walk me through your process.

Open-ended

100

What is a Facebook product that you�d be interested in working on? How would you use analytics to improve it?

Open-ended

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