Product Manager Interview Questions
1
You're the PM for the Facebook Like feature. Like acceptance is down 5%, why could that be?
Open-ended
2
If the parents of young children have Facebook accounts, what impact does this have on the young children�s Facebook accounts?
Open-ended
3
How would you determine whether a feature is good or not on Facebook?
Open-ended
4
How would you use Facebook to drive up Instagram app downloads?
Open-ended
5
Design a travel product for Facebook
Open-ended
6
Design a brokerage or investing app for Facebook.
Open-ended
7
How would you determine whether a feature is good or not on Facebook?
Open-ended
8
How do you measure DAU of Facebook Messenger? ?If we see that Messenger DAU increases but percentage of usage decreases, what is your hypothesis and how do you investigate?
Open-ended
9
On Facebook we encourage users to mark life events, like their wedding. How would you set a goal for Life Events on Facebook?
Open-ended
10
How would you set a goal for Facebook Marketplace related to businesses?
Open-ended
11
Your team has designed a new Facebook composer. How would you test it?
Open-ended
12
What teams are you interested in at Facebook?
Open-ended
13
How would you measure the health of Mentions, Facebook�s app for celebrities? How can FB determine if it�s worth it to keep using it? If a celebrity starts to use Mentions and begins interacting with their fans more, what part of the increase can be attributed to a celebrity using Mentions, and what part is just a celebrity wanting to get more involved in fan engagement?
Open-ended
14
Facebook sees that likes are up 10% year over year, why could this be?
Open-ended
15
You're the PM for Facebook Reactions. What metric would you select to measure success?
Open-ended
16
You're the PM for Facebook Marketplace. What metric would you select to measure success?
Open-ended
17
You're the PM for the Facebook share feature. What metric would you select to measure success?
Open-ended
18
Set the goal for Admins of Facebook Groups. How would you measure success?
Open-ended
19
You're the PM for Facebook Lite. What metric would you select to measure success? copy
Open-ended
20
As PM of Facebook Events, what goals would you set for your team for the next 6 months? What about 12 months?
Open-ended
21
What goals would you set if you were the PM for Facebook's fundraiser feature?
Open-ended
22
How do you recommend a Facebook user a restaurant that they might like?
Open-ended
23
How would you measure the impact of parents joining Facebook on teenagers who are existing users?
Open-ended
24
What do you think the distribution of time spent per day on Facebook looks like?
Open-ended
25
Evaluate the opportunity size for Facebook Portal
Open-ended
26
User clicks on events in the Facebook search feature has increased week over week, why?
Open-ended
27
Imagine we launch a new feature and it causes Facebook revenue in the US to increase but revenue in Thailand to decease. What would you investigate?
Open-ended
28
If Facebook doesn't have many content reviewers now and you have to measure the impact of fake news within one day, what would you look at?
Open-ended
29
Is Facebook Lunch Merchandise shopping a good decision? why should Facebook have merchandise shopping?
Open-ended
30
If 70% of Facebook users on iOS use Instagram, but only 35% of Facebook users on Android use Instagram, what you investigate to understand the discrepancy?
Open-ended
31
How would you define "meaningful social interaction" on Facebook? What would you measure?
Open-ended
32
How can Facebook figure out when users falsify their attended schools?
Open-ended
33
What do you think the distribution of time spent per day on Facebook looks like?
Open-ended
34
How would you design a new music experience for Facebook?
Open-ended
35
Design a travel product for Facebook
Open-ended
36
You're a PM at Facebook. Design a product to increase engagement in a local community.
Open-ended
37
How would you measure the value of Messenger brought to Facebook?
Open-ended
38
Design Facebook Dating
Open-ended
39
How would you improve Facebook Reactions?
Open-ended
40
Build an education product for Facebook to be used by college students.
Open-ended
41
Design a product to help Facebook users buy and sell antiques
Open-ended
42
Design any product you'd like product for a library. It does not have to be related to Facebook.
Open-ended
43
Design a babysitter service in Facebook
Open-ended
44
What Facebook products can be improved by location information and how?
Open-ended
45
As a PM for Facebook what product would you build to make people safe?
Open-ended
46
How do you increase the number of people who use the Facebook event functionality?
Open-ended
47
Build a feature for lending physical objects on Facebook.
Open-ended
48
Create a smartwatch for Facebook
Open-ended
49
Design a product to help people find a mentor on Facebook
Open-ended
50
Design a product to encourage people to donate bloods, organs or bone marrow on Facebook
Open-ended
51
Design a product to help Facebook users find volunteer opportunities
Open-ended
52
You're a PM at Facebook. Design a product to increase engagement in a local community.
Open-ended
53
Imagine Facebook is building a watch. Which vertical should be the focus for Facebook Watch? Why?
Open-ended
54
Facebook wants to grow the usage and quality of content creators on the platform. How would you accomplish this objective?
Open-ended
55
You are the PM of Facebook Marketplace. You have been presented a proposal that would require sellers to provide government IDs before they can post. How would you go about making a decision if you should implement this feature or not?
Open-ended
56
Design Facebook Messenger.
Open-ended
57
At the top of newsfeed, users can see one of the three features: memory, friendship, and anniversary. How do you evaluate memory page performance? If the click-through-rate is 20%, is this okay?
Open-ended
58
You're the PM for Facebook Crisis Response and you're asked to create an Amber Alert message for your area. How do you prioritize it on the newsfeed vs ads?
Open-ended
59
Tell me about a project you were managing where a dispute between stakeholders threatened the success of the project, and what did you do?
Behavioral
60
Tell me about a time when an internal team was not meeting your standards and how you were able to coach them to improve/up their standards? How did you go about it?
Behavioral
61
Tell me about a time when you took on something significant outside your area of responsibility. Why was it important? What was the outcome?
Behavioral
62
Give an example of when you saw a peer struggling and decided to step in and help. What was the situation and what actions did you take? What was the outcome?
Behavioral
63
Tell me about a time you built trust with an upset external stakeholder
Behavioral
64
Tell me about a time you had to deal with stakeholders that monopolized your time
Behavioral
65
Tell me about a time when you had to communicate a major project change to your group? How did you go about it, how did your team respond?
Behavioral
66
Tell me about a time you disagreed with your team / manager and how you handled the situation
Behavioral
67
Tell me about a time you received difficult feedback you received from a manager
Behavioral
68
Most of us at one time or another have felt frustrated or impatient when dealing with a customer and or key stakeholder. Can you tell us about a time when you felt this way and how you dealt with it? When do you think it�s appropriate to push back or say no to an unreasonable customer request?
Behavioral
69
Tell me about a project you worked on where goals were ambiguous and changing
Behavioral
70
Tell me about a time you struggled to work with one of your colleagues
Behavioral
71
Tell me about a time when you failed to meet a deadline. Describe the course of events and how you handled it.
Behavioral
72
Tell me about a time you struggled to deliver on a new program and or product
Behavioral
73
You are an Airbnb PM, what metric would you use to measure performance of the app, why?
Open-ended
74
What does belonging mean to you? What is your understanding of Airbnb culture?
Open-ended
75
How would you improve the search functionality of Airbnb?
Open-ended
76
How would you improve Airbnb's website?
Open-ended
77
What is your view on Airbnb China?
Open-ended
78
If Airbnb disappeared one day, what do you think should be written on Airbnb's tomb?
Open-ended
79
What do you think the biggest challenge is in working for Airbnb?
Open-ended
80
How would you act as an Airbnb host?
Open-ended
81
How do your characteristics conform with Airbnb's culture?
Open-ended
82
What is your view on Airbnb's future in 5 years? How do you think Airbnb has been working on that direction in the past five years?
Open-ended
83
What are you concerns about working at Airbnb?
Open-ended
84
Describe Airbnb to a person back in 2003.
Open-ended
85
How would you improve Airbnb's website?
Open-ended
86
What do you think the biggest challenge is in working for Airbnb?
Open-ended
87
Among all the features of Airbnb, what do you want to improve? And which feature would you remove from the Airbnb experience?
Open-ended
88
Airbnb wants to get into furniture space. Should they do it?
Open-ended
89
Design a payment collection experience that doesn't degrade trust in the Airbnb community
Open-ended
90
Design Airbnb search
Open-ended
91
How can Airbnb improve Open Homes, a product that is catered to providing free shelter for refugees?
Open-ended
92
How does Airbnb's pricing system work? Who does it benefit?
Open-ended
93
How would you change the perception of hotels on Airbnb's platform?
Open-ended
94
If you are the CEO of Airbnb, how would you decide between expanding to football cities versus capitals of new countries?
Open-ended
95
Improve Airbnb's recommendation algorithm to guests.
Open-ended
96
Should Airbnb make it a requirement for all hosts to use professional pictures for their listings?
Open-ended
97
What should Airbnb's key north star metrics be?
Open-ended
98
You're the PM for Coinbase and DAU is down by 10%, what do you do to find out why?
Open-ended
99
You're the PM of the Coinbase consumer app and you need to add new tokens. Walk me through your process.
Open-ended
100
What is a Facebook product that you�d be interested in working on? How would you use analytics to improve it?
Open-ended